Is the real time web’s novelty wearing off? Twitter adds

I’ve enjoyed this post by Mike Troaino suggesting that the fanaticism with the real time web, which naturally appeals to the human or at least American instinct to have the best right now, sparked by Twitter may have peaked and begun its descent. I tend to agree with that today. At a wedding last weekend, there was a surprising amount of chatter about internet business, investment, and monetization plans. And Twitter has now announced on its blog its plan for a promoted tweets advertising platform. In brief, normal tweets from national brands like Starbucks and Virgin America will appear as sponsored tweets in users streams who already follow those brands (maybe? or they will appear in all users’ streams? Unclear to me). There will also be sponsored Tweets at the top of certain Twitter search results pages.

And, in an apparent effort to monopolize the potential income from this, Techcrunch has lent some coverage to Twitter’s plans to ban third party advertising platforms. Does this signal the beginning of a bunch of annoying spammy adds flooding Twitter so twitter can raise the money to continue t provide its service for free? At what point do these companies who have put forth a valuable product just charge for it? Maybe skimming some of the users who won’t pay $25 a year for Twitter would make for a better ecosystem overall.

Twitter clearly outlines in its posts that they think they have a new & different advertising scheme on their hands here, and that it will be not only inoffensive but beneficial to its users. That’d be an accomplishment if it happens. Anil Dash outlined on his blog how this advertising platform is predictable based on the history of ad networks built by the players at Twitter. I certainly am not enough of a master of internet history to have seen this, but I’m curious to see if what these smart guys who have experience doing this sort of thing has made will prove to be distinct from other internet ads and will convince me that free products that all the world uses online - which seems distinct from any other kind of product - should and will remain so. I’ve been working on building user bases of some niche social networks lately and a chief complaint amongst our members is that they get spammed a lot on other, bigger social networks, and they desire a niche environment to stay in touch with friends devoid of that. Now, will people pay for the privilege…